27
ice axe
Skip itSoft demand (-78.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great154.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great£64.09avg listing price — sweet spot $15–$100
Price range
Great£22.07–£116.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 47K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-78.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand