56
hurdles
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£34.59avg listing price — sweet spot $15–$100
Review moat
Great244.81avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.77–£115.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£59K£59K/yr · 106K searches