42
horse riding gloves
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Review moat
Good631.58avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Price range
Okay£4.06–£21.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 145K searches
Signals No Dominant Brand