29
hockey stick
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible92.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£25.29avg listing price — sweet spot $15–$100
Price range
Great£14.28–£45.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 138K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-49.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier