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hockey shin pads
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good941.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Price range
Good£6.27–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 101K searches
Growth
Bad-59.6%90-day search growth — must beat 0% to launch