33
fousae
Skip itSoft demand (-62.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great216.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£118.60avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£13.89–£278.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£36K£36K/yr · 14K searches
Growth
Bad-62.5%90-day search growth — must beat 0% to launch