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57

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Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 86Conversion 62Competition 51Returns 98Price range 64Avg price 57Brand share 51Review moat 95Quality gap 35

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible96.61

avg incumbent reviews — the moat a new listing must climb

Growth

Great+88.7%

90-day search growth — must beat 0% to launch

Price range

Good£3.74–£35.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.82

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£26K

£26K/yr · 38K searches