39
fitbit charge 2 straps
Skip itPrices mostly outside the sweet spot ($3.62–$8.80) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,144.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.73avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 60K searches
Price range
Bad£3.62–£8.80cheapest to priciest tracked listing — scored on the share inside $15–$100