40
figure 8 lifting straps
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good714.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Price range
Okay£3.71–£18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 69K searches