54
feather shuttlecocks badminton
Worth a lookShows low returns (0.5%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great345.4avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good£5.53–£35.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 62K searches
Signals Quality Gap