30
exercise machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£47.27avg listing price — sweet spot $15–$100
Price range
Great£7.06–£64.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,936.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad£53K£53K/yr · 138K searches
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand