35
exercise equipment for home use
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£24.94avg listing price — sweet spot $15–$100
Price range
Great£7.06–£48.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£217K£217K/yr · 618K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Review moat
Bad29,634avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand