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exercise dice
Skip itPrices mostly outside the sweet spot ($4.57–$13.32) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great443.64avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£14K£14K/yr · 22K searches
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.57–£13.32cheapest to priciest tracked listing — scored on the share inside $15–$100