48
exercise ball
Skip itSoft demand (-4.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£216K£216K/yr · 521K searches
Avg price
Okay£10.51avg listing price — sweet spot $15–$100
Price range
Okay£3.65–£21.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,501.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand