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etb protective case
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible63.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.84avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.65–£25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£80K£80K/yr · 73K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-20.2%90-day search growth — must beat 0% to launch