39
deeper
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good825.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good£138.20avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Bad£34.36–£321.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£52K£52K/yr · 71K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale