54
darts mat
Worth a lookShows low returns (0.8%), but soft demand (-53.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£20.11avg listing price — sweet spot $15–$100
Price range
Great£4.06–£47.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£821K£821K/yr · 923K searches
Review moat
Good839.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-53.8%90-day search growth — must beat 0% to launch