47
darts holder
Skip itSoft demand (-58.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great136.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£175K£175K/yr · 323K searches
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Price range
Bad£5.41–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-58.9%90-day search growth — must beat 0% to launch