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dart stems
Skip itSoft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,282.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£110K£110K/yr · 405K searches
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Growth
Bad-54.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.22–£14.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand