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d lock
Worth a lookShows a sweet-spot price point ($25.86 avg), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Avg price
Incredible£25.86avg listing price — sweet spot $15–$100
Price range
Great£6.86–£73.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good£455K£455K/yr · 330K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,403.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand