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Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good558.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay£196K£196K/yr · 356K searches
Price range
Okay£1.60–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch