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38

cork yoga block

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A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 42Conversion 71Competition 11Returns 97Price range 19Avg price 53Brand share 31Review moat 67Quality gap 21

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good804

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.31

avg listing price — sweet spot $15–$100

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£7.54–£16.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad£31K

£31K/yr · 39K searches