64
cones
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good553.08avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good£427K£427K/yr · 438K searches
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Price range
Good£1.54–£29.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality