44
compass
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good969.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£260K£260K/yr · 508K searches
Price range
Okay£1.57–£22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf