38
captains armband
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great423avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.80avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 148K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.37–£8.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier