57
bow and arrow
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£31.10avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£11.86–£50.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great259.63avg incumbent reviews — the moat a new listing must climb
Market size
Good£343K£343K/yr · 734K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier