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badminton racket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£20.96avg listing price — sweet spot $15–$100
Market size
Good£649K£649K/yr · 944K searches
Price range
Good£6.31–£29.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,602.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand