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ankle weights
Worth a lookShows low returns (1.0%), but soft demand (-16.2% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,255.04avg incumbent reviews — the moat a new listing must climb
Market size
Good£329K£329K/yr · 1.5M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.68avg listing price — sweet spot $15–$100
Price range
Okay£5.45–£19.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand