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Worth a lookShows beatable incumbent ratings (4.1★), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£18.01avg listing price — sweet spot $15–$100
Price range
Great£8.11–£38.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,218.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£142K£142K/yr · 230K searches
Brand share
Bad95%top-5 brand share — brand-locked demand