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49

wood shavings

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Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 22Conversion 88Competition 47Returns 100Price range 45Avg price 38Brand share 37Review moat 73Quality gap 50

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good598.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.38–£24.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.52

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Bad£98K

£98K/yr · 92K searches

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch