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wiggly lobster dog toy
Skip itSoft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great204.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£12K£12K/yr · 18K searches
Growth
Bad-74.0%90-day search growth — must beat 0% to launch
Price range
Bad£6.85–£11.91cheapest to priciest tracked listing — scored on the share inside $15–$100