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whiskers cat food pouches jelly
Worth a lookShows searches that convert (19.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Market size
Good£462K£462K/yr · 172K searches
Price range
Good£3.13–£29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,129.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand