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washable puppy pads
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good620.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Market size
Okay£145K£145K/yr · 291K searches
Price range
Bad£6.17–£17.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.1%90-day search growth — must beat 0% to launch