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wainwrights puppy food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible68.39avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.84avg listing price — sweet spot $15–$100
Price range
Great£6.98–£45.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£271K£271K/yr · 101K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand