52
urinary cat food dry
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£22.88avg listing price — sweet spot $15–$100
Price range
Great£8.18–£46.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,342.59avg incumbent reviews — the moat a new listing must climb
Market size
Good£322K£322K/yr · 96K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand