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turtle food
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Review moat
Good813avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£133K£133K/yr · 83K searches
Price range
Okay£2.05–£20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.08avg listing price — sweet spot $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand