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tilly and ted dog food
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Review moat
Okay2,920.16avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.11–£22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£79K£79K/yr · 102K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand