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57

therapet

Worth a look

Shows searches that convert (18.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 16Conversion 99Competition 21Returns 99Price range 81Avg price 89Brand share 0Review moat 22Quality gap 76

Conversion

Incredible18.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible£3.0M

£3.0M/yr · 811K searches

Avg price

Great£20.61

avg listing price — sweet spot $15–$100

Price range

Great£8.28–£47.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,709.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand