48
straw bale
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great355.45avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.40–£45.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.16avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 43K searches