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stinky stuff for dogs ears
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.68avg listing price — sweet spot $15–$100
Price range
Good£3.25–£26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,011.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£79K£79K/yr · 57K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand