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sprats dog treats
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£306K£306K/yr · 161K searches
Review moat
Okay1,581.1avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.49avg listing price — sweet spot $15–$100
Price range
Okay£2.69–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf