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small tennis balls for dogs
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great£3.48–£64.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Review moat
Bad8,760.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad£60K£60K/yr · 73K searches