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slip lead for dogs
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,815.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay£182K£182K/yr · 477K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Price range
Bad£1.71–£17.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.1%90-day search growth — must beat 0% to launch