46
slicker dog brush
Skip itSoft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£3.21–£23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.48avg listing price — sweet spot $15–$100
Review moat
Bad7,346.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 150K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch