48
sisal rope
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good666.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.28–£24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.60avg listing price — sweet spot $15–$100
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 72K searches