51
silica cat litter
Worth a lookShows low returns (0.1%), but soft demand (-7.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good£4.80–£33.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,766.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay£162K£162K/yr · 175K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch