61
seriously good kitten food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good682.34avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.13avg listing price — sweet spot $15–$100
Price range
Good£1.18–£28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Market size
Okay£197K£197K/yr · 158K searches
Brand share
Bad96%top-5 brand share — brand-locked demand