51
sensitive cat food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.04avg listing price — sweet spot $15–$100
Price range
Great£8.43–£43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good788.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 66K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand