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senior dog food
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.7M£1.7M/yr · 599K searches
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£18.15avg listing price — sweet spot $15–$100
Price range
Great£5.25–£47.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good617.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand