57
senior cat food dry
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Market size
Good£774K£774K/yr · 547K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,036.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.18–£27.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.22avg listing price — sweet spot $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand